ANAMS MAN Fashion Show Photo Gallery – Exclusive

April 29, 2009 – 11:41 am

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name that is synonymous with style in the Middle East. ANAMS, the ten-year-old brand from the Middle East
has finally found its way to India. ANAMS, from the house of Arif and Sons group, with their men’s line, ANAMS MAN TM, in an exquisite fashion show held at Taj Mount Road, opened doors in the country, with more possibilities and renewed options for one as they position themselves before the mirror everyday.

The collection, which will hit the racks of Gabanna (on Khader Nawaz Khan Road) on May 10th, premiered at the fashion show, featured casual and party wears for men’s wear and select women’s wear.

The show choreographed by Karun Raman, did see some celebrated faces off the ramps of the Lakme Fashion week, models like Priya Naik, Aliya Mohammed and Pallavi Singh to name a few. The styles for the show were created by Rina Mahtani and the hair was done by Schwarzkopf and make up by Madhu of La Change from Paris.

Wearability was perhaps the key word that ruled the ramp. Shirts, sans the usual ramp glitz (read over-the-top), formal and casual, linear cuts and not that in-your-face colours defined the evening, a good respite from the habitual fashion conventions (misconceptions) designers go by.. Overall, a neat collection and positively something that can complete your wardrobe. The complete line will be available across all leading stores in India soon.